The fall of advertising and the rise of PR / Shifa Faizal
According to the authors, great brands are built through the use of PR. This book focused on the greatness of building a brand using PR instead of advertising. Advertising has also been mentioned to live today only as a form of art, something that is invaluable, but has lost its true functions. As a...
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Communication and Media Studies (FCMS),
2008.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |