Success determinants of open innovation partnerships between car manufacturers and start-ups in Germany / Elisabeth Stache, Georg Hauer and Patrick Harte
In a context of saturated markets, increasing price pressure, growing competition, changing preferences and consumption patterns, the automotive industry is evolving into a diversified mobility industry. This disruptive transformation challenges German car manufacturers to reinvent themselves and in...
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA,
2022-02.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |