Effective market segmentation for open distance learning institutions' marketing strategy / Mohd Nazri Mohd Noor ...[et al.]
This study aims to examine prospective learners' perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to o...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA,
2021-10.
|
| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |