Competitive intelligence: meanings, concepts and applications / Adnan Jamaludin
Competitive intelligence or in short known as Cl is a tool for strategic management that organizations could benefit from. Cl provides clear guidance to business companies about what to expect based on the intelligence gathered through the Cl process. Although Cl has been playing its important role...
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| Format: | Article |
| Language: | English |
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Faculty of Information Management, Universiti Teknologi MARA,
2014-12.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |