The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad
The fast-food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast-food consumption among M...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management, UiTM Shah Alam,
2020-10.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |