Marketing Strategies for Promoting Medical Tourism in Thailand / Jutamas Rerkrujipimol and Ilian Assenov
Thailand is considered to be among the global leaders in the medical tourism market which has grown rapidly in recent years but has faced formidable competition from Singapore, India and other countries. This exploratory research was intended to evaluate the current marketing strategies of healthcar...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus,
2011-08.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |