Relentless expansion of a lifestyle café? / Seri Ayu Masuri Md Daud ... [et al.]
This case study is about a lifestyle café that originated during a date with the entrepreneur's fiancée and built by the endurance, smarts, and sweat of two brothers. The brothers named the café Brotherhood & Co. (Brotherhood) to represent the spirit of togetherness created between them...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2020.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |