Islamic marketing: promotional campaign in the perspective of Maqasid As-Shariah in Malaysia / Mohammad Firdaus Mohamad ... [et al.]
The concept of marketing in business refers to product, price, place and promotions (4p's). In the era of globalization and technology, the application of Islamic marketing principles in promotional campaign is beginning to be discussed by scholars who seek for the suits that areAs-Shariah comp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2019.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |