Exploring business performance in micro enterprises through entrepreneurial orientation / Rohana Ngah, Zarina Salleh and Zanariah Zainal Abidin

Micro enterprises form most of business establishments in Malaysia. They represent more than 90 percent of such establishments in the country. Interestingly, most studies have shown that entrepreneurial orientation (EO) is an important element of entrepreneurship for micro enterprises. Hence, in the...

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Bibliographic Details
Main Authors: Ngah, Rohana (Author), Salleh, Zarina (Author), Zainal Abidin, Zanariah (Author)
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Selangor, 2018-08.
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