Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |