Analyzing structural relationships between service quality, disconfirmation, satisfaction and loyalty / Wei Mei Chin
This research aims to analyze the relationships between service quality, disconfirmation, satisfaction, and loyalty. A structured methodology combined with both models in overall evaluation (e.g. Fornall et al.) and disconfirmation(e.g. Oliver et al.) were used in order to capture the perceptions of...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Accounting Research Institute (ARI),
2010-12.
|
| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |