How does the level/type of interactivity in an omni-channel environment affect the attitudes, involvement and engagement of retail shoppers?
Recently, the emergence of innovative technologies and interactive devices has enabled retail shoppers to redefine the retail world. These shoppers are increasingly demanding a seamless shopping experience from retailers that translates across all channels (i.e. the physical store, online store and...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2016-07-11T00:12:30Z.
|
| Subjects: | |
| Online Access: | Get fulltext |