Consumer sentiments pre, during and post public announcement: implications for corporate handling of social media
The marketing landscape has gone through significant changes with the growing popularity of social media platforms. The role of the consumer in the marketing process has changed and social media has presented us with a new consumer, who is now actively sharing and expressing opinions to a large numb...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Others |
| Published: |
Auckland University of Technology,
2015-11-30T04:10:02Z.
|
| Subjects: | |
| Online Access: | Get fulltext |