Macro-social marketing
The theoretical underpinnings for the concept of macro-social marketing are provided in this article. Macro-social marketing seeks to use social marketing techniques in a holistic way to effect systemic change, as opposed to individual level change. The article provides the conceptual roots to the c...
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| Format: | Others |
| Published: |
Macromarketing Society,
2015-10-15T22:51:35Z.
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| Subjects: | |
| Online Access: | Get fulltext |