Consumers' perception of item-level RFID use in FMCG: a balanced perspective of benefits and risks
The main purpose of this thesis is to explore how perceived consumer benefits affect the perceived privacy risks associated with the implementation of Radio Frequency Identification (RFID) tags at an item-level within the Fast Moving Consumer Goods (FMCG) industry. This research expanded upon Smith...
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| Format: | Others |
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Auckland University of Technology,
2015-10-15T21:39:17Z.
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| Online Access: | Get fulltext |