Understanding organisational changes in the post-adoption stage of CRM implementation: a socio-technical perspective

This research-in-progress paper uses a socio-technical perspective to analyse how organisational changes unfold in the post-adoption stage of a CRM implementation in an organisation. The qualitative interpretive case study was conducted at an innovative office automation solutions organisation in Ba...

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Bibliographic Details
Main Authors: Techakriengkrai, W (Author), Techatassanasoontorn, A (Author), Tan, FB (Author)
Format: Others
Published: Association for Information Systems (AIS), 2015-07-27T21:48:57Z.
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