The Facebooked organisation: a critique of corporate social media in New Zealand
The research illustrates that people on Facebook communicate with organizations as though the organisations are people too. Furthermore, organisations induce this behaviour through promotional materials that persuaded the follower to engage with them as friends. I began my research as it appeared th...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2015-06-30T00:01:03Z.
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| Online Access: | Get fulltext |