Exploring New Zealand management attitudes to customer involvement in new product development in the health supplement industry
New product development (NPD) is seen as one of the most important business strategies that are widely undertaken by many firms. It is a very effective and efficient way to satisfy the expectations of customers. However, current customers' expectations are changing fast, as well as being diffic...
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| Format: | Others |
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Auckland University of Technology,
2009-11-18T20:10:37Z.
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| Online Access: | Get fulltext |