The role of product involvement and sensory brand experience on customer engagement behaviour
The Marketing Sciences Institute's 2006-2008 and 2010-2012 Research Priorities highlight the need for further research addressing the customer engagement behaviours, as it is a key research area for understanding customer experience and behaviour. Despite the potential contributions, along with...
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| Format: | Others |
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Auckland University of Technology,
2014-07-20T23:10:27Z.
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| Online Access: | Get fulltext |