The impact of the 2011 Rugby World Cup on the collaborative capacity of organisations in regional tourism destination marketing networks
Prior to the 2011 Rugby World Cup (RWC 2011), the need for effective partnerships and the development of high quality relationships between organisations involved in the event was consistently highlighted. This research explores the impact of RWC 2011 on Tourism Auckland's ability to collaborat...
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| Format: | Others |
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New Zealand Association of Event Professionals (NZAEP),
2013-10-02T20:40:35Z.
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| Online Access: | Get fulltext |