Translating the 100% Pure marketing campaign into an authentic sustainability management strategy: practices, policies and perceptions of New Zealand tourist visitor information centres (i-SITEs)
Within the strategic and environmental management disciplines, the implementation of authentic strategies has been under researched. In particular, few studies have examined implementation of strategies that are focused on environmental and ecological sustainability. The tourism industry provides an...
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| Format: | Others |
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Auckland University of Technology,
2013-06-17T22:40:00Z.
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| Online Access: | Get fulltext |