Financial outcomes of manufacturer brands: a scale development
In today's competing marketplace, it is becoming increasingly important for both managers and external researchers to understand just what adds value? How is it measured? The accountability of marketing performance as well other intangible assets in the company have stimulated researchers to co...
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| Format: | Others |
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Auckland University of Technology,
2009-05-18T21:27:52Z.
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| Online Access: | Get fulltext |