The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison
This study examines the impact of national culture on the content of corporate Web sites, and Web users' attitudes and intentions toward culturally congruent or incongruent Web sites. In this work, culturally bipolar clusters based on Hofstede's (1991) and Hall's (1976) cultural dimen...
Main Author: | Choi, Mun Ga (Author) |
---|---|
Other Authors: | Enderwick, Peter (Contributor) |
Format: | Others |
Published: |
Auckland University of Technology,
2009-05-17T21:10:16Z.
|
Subjects: | |
Online Access: | Get fulltext |
Similar Items
-
CONTENT ANALYSIS OF FACULTY WEB SITES
by: Olivera Iskrenovic-Momcilovic
Published: (2019-07-01) -
Determinants of online leisure travelers loyalty intentions : the role of consumers perceptions and satisfaction applied to the B to C travel web sites
by: Amir, Christine
Published: (2012) -
A Cross-National Comparison of Corporate Web-Site Communications: An Examination of the Services Sector
by: LaRosa, Richard J.
Published: (2008) -
Web site usability
by: De Klerk, W. A.(Willem Abraham)
Published: (2012) -
Extending a web authoring tool for web site reverse engineering
by: Gui, Grace Qing.
Published: (2008)