The impact of cultural context on corporate web sites: a New Zealand and South Korean comparison
This study examines the impact of national culture on the content of corporate Web sites, and Web users' attitudes and intentions toward culturally congruent or incongruent Web sites. In this work, culturally bipolar clusters based on Hofstede's (1991) and Hall's (1976) cultural dimen...
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| Format: | Others |
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Auckland University of Technology,
2009-05-17T21:10:16Z.
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| Online Access: | Get fulltext |