Anything you can do we can do better
Until the 1950s, advertising agencies followed the creative model based on the individual skill sets whereby the creators of the advertising, the copywriters and art directors functioned as separate entities. This model changed in the late 1950s when Bill Bernbach proposed that by combining these tw...
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| Format: | Others |
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Auckland University of Technology,
2012-11-25T20:32:12Z.
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| Online Access: | Get fulltext |