Brand Trust: elements and influences on Industrial Landlord/Tenant Relationships

There is a lot of research into the concept of brand trust amongst numerous industries but it has not been researched in relation to the real estate industry and in particular industrial property developments. The elements and influences on brand trust are numerous and disparate dependant on the ind...

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Bibliographic Details
Main Author: Sullivan, Brigid (Author)
Other Authors: Baxter, Roger (Contributor)
Format: Others
Published: Auckland University of Technology, 2012-06-21T23:29:36Z.
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