The adoption of social media and two-way communication by the top thirty New Zealand organisations: an examination of their websites

Due to the proliferation of social media, organisations are encouraged to adopt social media features and participate in the social media environment. This research study examines the websites and selected social media pages of New Zealand Management's top thirty organisations for the adoption...

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Bibliographic Details
Main Author: Msimangira, Irene (Author)
Other Authors: Theunissen, Petra (Contributor)
Format: Others
Published: Auckland University of Technology, 2012-06-06T21:40:20Z.
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