The adoption of social media and two-way communication by the top thirty New Zealand organisations: an examination of their websites
Due to the proliferation of social media, organisations are encouraged to adopt social media features and participate in the social media environment. This research study examines the websites and selected social media pages of New Zealand Management's top thirty organisations for the adoption...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Published: |
Auckland University of Technology,
2012-06-06T21:40:20Z.
|
Subjects: | |
Online Access: | Get fulltext |