Consumer's attitude towards store image and private label brand image
Nowadays two major private label development models are often applied to the retail industry. They are same private label brand name (SPLB) model and different private label brand name (DPLB) model. On the one hand, in the SPLB model, the brand names between retail stores and the private label produ...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Others |
| Published: |
Auckland University of Technology,
2012-05-17T01:51:49Z.
|
| Subjects: | |
| Online Access: | Get fulltext |