Visual communication design strategies: multidisciplinary human-centred approach in branding and marketing
This research study is focused on the buying behaviour of modern consumers. The literature indicates that modern consumers are sophisticated, discerning and are less loyal to a particular brand than they used to be. Consumers today are more concerned with buying a product that not only meets their n...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:10:45Z.
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| Online Access: | Get fulltext |