Investigating impulse buying and variety seeking: towards a general theory of Hedonic Purchase Behaviors
Although impulse buying (IB) and variety seeking (VS) are both low-effort feelings-based behaviors with similar underlying psycho-social processes, there is no general theory to explain such hedonic purchase behaviors. This paper explores similarities and differences between these behaviors using a...
| Main Authors: | , , |
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| Format: | Others |
| Published: |
Association for Consumer Research,
2012-01-27T22:05:56Z.
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| Subjects: | |
| Online Access: | Get fulltext |