The art and science of dialogue in public relations practice

Dialogue can be seen as both an art and a science, depending on how we approach it, and it is seen to be the most desired form of communication. While this view is widely and uncritically accepted in Public Relations theory and practice, there is a great deal of confusion surrounding what constitute...

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Bibliographic Details
Main Authors: Theunissen, PS (Author), Rahman, KA (Author)
Format: Others
Published: AUT University, 2011-11-29T06:40:30Z.
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