Intangible relationship value in service industries
This paper describes a differentiated replication, in a service industry, of the test of a model of intangible value in business to business buyer-seller relationships. It models value from the seller's perspective. The original study was conducted by Baxter and Matear (2004) in the manufacturi...
| Main Authors: | , , |
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| Format: | Others |
| Published: |
Australian and New Zealand Marketing Academy (ANZMAC),
2011-09-29T23:27:47Z.
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| Subjects: | |
| Online Access: | Get fulltext |