Realising intangible business relationship value for the seller - the role of the salesperson
Customer relationships are seen as one of a firm's most important set of resources or assets. According to the resource advantage theory, customer's resources are potentially available to the seller once a relationship is established between them. In addition, the intangible resources that...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Published: |
University of Western Sydney,
2011-09-29T23:02:11Z.
|
| Subjects: | |
| Online Access: | Get fulltext |