Payment frequency discount vs. payment amount discount: the framing effect on preference reversal
The article discusses the difference between payment frequency discount and payment amount discount. It explores the preference reversal between these payments as well as the importance of framing effect in price discounts. It also examines the impact of framings on consumers's preference towar...
| Main Authors: | , |
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| Format: | Others |
| Published: |
Association for Consumer Research,
2011-09-23T04:04:43Z.
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| Subjects: | |
| Online Access: | Get fulltext |