New Zealand's destination image and the Chinese outbound market : a comparative study between the Beijing (north) and Guangdong (south) markets
This thesis examines the similarities and differences between northern and southern Chinese markets (in this case, the Beijing and Guangdong markets) in relation to New Zealand's destination image, from both visitors' and tour guides' perspectives. Destination image issues focused on...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:12:48Z.
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| Online Access: | Get fulltext |