Selling the 'City of Sails': Destination Branding Through the 2021 America's Cup
In 2021, the Royal New Zealand Yacht Squadron will become the first non-American sailing club to have hosted an America's Cup regatta on more than two occasions. This provides those responsible for promoting Auckland and New Zealand to the rest of the world, with a somewhat unique opportunity....
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2020-06-30T22:59:40Z.
|
| Subjects: | |
| Online Access: | Get fulltext |