When Are Negative Online Reviews More Helpful Than Positive Reviews? A Multi-method Investigation Into Millions of Online Hotel Reviews
The role and volume of electronic word-of-mouth (e-WOM) online reviews worldwide are increasing rapidly so consumers, particularly in the tourism industry, may suffer from information overload. This, in turn, may impact on driving consumer behaviour. Thus, understanding factors that influence which...
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| Format: | Others |
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Auckland University of Technology,
2020-06-04T04:07:34Z.
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| Online Access: | Get fulltext |