Branded Fan Pages and Brand Love: An Empirical Investigation
Brand love is critical in building customer-brand relationships. In today's world where brands and its customers are connecting by social media channels, it is essential to understand how brand love is built on digital platforms. In this study, antecedents and influences of brand love branded F...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2019-07-04T03:31:55Z.
|
| Subjects: | |
| Online Access: | Get fulltext |