The Role of Social Media in Building Value for the Reseller in B2B Marketing
Studies argue that the adoption of social media sites in business organisations in the Business-to-Business (B2B) environment is perceived as an irrelevant digital tool used by businesses. However, an enormous amount of literature also argues that social media is a beneficial tool that should be use...
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| Format: | Others |
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Auckland University of Technology,
2018-08-28T23:16:48Z.
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| Online Access: | Get fulltext |