Telecom: Selling beyond telephony
Following privatisation, promoting positive corporate image through powerful branding has driven the corporate business philosophy of the biggest telecommunications company in New Zealand. Telecom restated the value of its intangible assets in 1998 to incorporate the NZ$3 billion valuation for the T...
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| Format: | Others |
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Auckland University of Technology,
2018-03-08T03:14:38Z.
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| Online Access: | Get fulltext |