The significance of holistic marketing on motivations, expectations and experiences of travellers: A case study on Queenstown's first-time tourists
This thesis investigates the significance of holistic marketing on tourist motivations, expectations, and experiences through a case study of Queenstown, New Zealand. Queenstown's marketing initiatives and tourism operations were researched and critiqued to reveal a lack of holistic marketing....
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| Format: | Others |
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Auckland University of Technology,
2018-02-27T21:36:24Z.
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| Online Access: | Get fulltext |