Effects of customers' café experience on their perceptions of value for money, satisfaction, and loyalty intentions: A case of the Auckland café industry
The main purposes of this study are to explore the important café attributes that contribute to customer's café experience and to test the relationship between their café experience and the perceptions of value for money, satisfaction, and loyalty intentions. This study extended the consumpt...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2018-02-13T21:27:28Z.
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| Online Access: | Get fulltext |