Understanding New Zealand's online marketing strategy from the perspective of the potential Chinese youth market - A case study of Dalian

This research illustrates New Zealand's online marketing strategy with respect to the potential Chinese youth market. The research aims to analyse the impact of New Zealand's online strategies on the Chinese youth market's decision making in relation to travelling to New Zealand. The...

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Bibliographic Details
Main Author: Du, Qian (Author)
Other Authors: Johnston, Charles (Contributor)
Format: Others
Published: Auckland University of Technology, 2018-01-22T22:06:28Z.
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