The development of a framework to measure the consistency of Online User Experience
This paper documents the development of a framework for measuring the consistency of online user experience on a large B2C site. The test case is a major airline that provides the sales of airfares and holiday packages via 12 different sites dedicated to different operating markets. To evaluate user...
Main Author: | Bhatnagar, Parag (Author) |
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Other Authors: | Tan, Felix (Contributor) |
Format: | Others |
Published: |
Auckland University of Technology,
2010-11-24T03:04:58Z.
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Subjects: | |
Online Access: | Get fulltext |
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