The development of a framework to measure the consistency of Online User Experience

This paper documents the development of a framework for measuring the consistency of online user experience on a large B2C site. The test case is a major airline that provides the sales of airfares and holiday packages via 12 different sites dedicated to different operating markets. To evaluate user...

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Bibliographic Details
Main Author: Bhatnagar, Parag (Author)
Other Authors: Tan, Felix (Contributor)
Format: Others
Published: Auckland University of Technology, 2010-11-24T03:04:58Z.
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