The use of Internet in public relations and its impact on the practice: a New Zealand perspective
This study explores the trends in the application of various Internet tools in the public relations practice of New Zealand and the impact these have on certain key aspects of the practice such as skills, encroachment, gender balance and ethics. A mixed methods approach including an online survey an...
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| Format: | Others |
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Auckland University of Technology,
2010-11-16T01:46:28Z.
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| Online Access: | Get fulltext |