Raising the web conversion rates for online ventures with no name recognition: analytical and empirical studies
This research aims to build a theoretical model of the salient factors affecting the purchase behaviour of visitors to online retailers without an existing reputation. The proposed model, referred to as the conversion behaviour model (CBM), has been developed with two major objectives. The first obj...
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| Format: | Others |
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Auckland University of Technology,
2010-11-07T19:41:46Z.
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| Online Access: | Get fulltext |