Using Multidisciplinary Design Principles to Improve the Website Design Process

An organization's success in e-business is significantly affected by the quality of its website. However, many websites are unable to retain the attention of their customers, arguably because they only cater to some of the needs of their customers. This study adopts a design science approach to...

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Bibliographic Details
Main Authors: Singh, H (Author), Karmokar, S (Author), Tan, FB (Author)
Format: Others
Published: Pacific Asia Journal of the Association for Information Systems (PAJAIS), 2016-11-02T23:26:40Z.
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