Narratives of the viral video. 99 keys for a contagious content
Concerned about the narrative features that viral videos have in common, it has been taken a sample of 1000 viral videos in order to classify them and understand the keys of their massive contagion in media. We examine their content, extracting 99 keys that concentrate the attraction of the viewer a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Complutense de Madrid
2016-11-01
|
| Series: | Mediaciones Sociales |
| Subjects: | |
| Online Access: | http://revistas.ucm.es/index.php/MESO/article/view/54546 |