Managing Digital Marketing Communication of Coffee Shop Using Instagram

This paper focuses on managing the digital marketing communication of coffee shop using the Instagram. The Instagram application offer a great advantages such as quick and cheap marketing communication tools, particularly in  promoting the product, disseminating advertisement and brand awareness. Pr...

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Bibliographic Details
Main Authors: Dewi K Soedarsono, Bahtiar Mohamad, Adamu Abbas Adamu, Kennia Aline Pradita
Format: Article
Language:English
Published: International Association of Online Engineering (IAOE) 2020-04-01
Series:International Journal of Interactive Mobile Technologies
Subjects:
Online Access:https://online-journals.org/index.php/i-jim/article/view/13351